Transforming workplace communication with AI

More does not mean better

The average worker spends nearly half their workweek—more than 19 hours—on writing tasks alone. ^[1] Generative AI technology can help to ease this burden, but these tools often fail to create the level of personalisation desired by people and businesses. AI-generated communication all too frequently reads as stale, generic and impersonal because the tools don’t understand enough context to produce genuinely tailored, useful content.

With a personalised approach to generative AI, people and brands can instead enhance their unique voice—not detract from it—helping to fully realise the authenticity, creativity and quality that define them.

Grammarly’s generative AI technology takes this approach by not only understanding personal and brand voice and tone, but also accounting for a user’s situation, goals and intended audience to provide highly relevant, personalised assistance. 

“I like to use humour—I’m kind of notorious for sharing dad jokes,” says Mr Roy-Chowdhury. “So Grammarly will know that and recognise that I have this lighter tone when I’m communicating with the company, but that it may not be as relevant if I’m communicating with the board of directors.”

It doesn’t matter what platform someone is engaging across—the communication should be precise, clear and within context. That’s why Grammarly also works across all of a user’s other apps and tools, such as Salesforce, Slack, and Gmail. This breadth also means Grammarly is able to understand and incorporate even more context from more places to further customise the support it provides for people and businesses.

By using generative AI to communicate better everywhere they work, people ultimately save time they can then spend on more important work that really matters.

A powerful return on investment

Generative AI hasn’t been in the mainstream for long, but it’s begun to transform how we work. Already, 54% of US companies have adopted generative AI as a part of their business. ^[3] Leaders and workers using the technology for communication report saving about a day per workweek—equivalent to an estimated $16,455 per worker per year in productivity. ^[1]

Companies such as ModMed are reaping the rewards. Using Grammarly saves the specialised healthcare software provider more than 19 working days per employee per year in productivity. ^[4] Employees use Grammarly’s generative AI features to help with everything from brainstorming to polishing emails to producing the first drafts of content.

ModMed has long considered saving time a core value. That spills over into its approach to communication: more does not mean better.

“We save our meetings for things that we have to either debate, decide or discuss,” says ModMed Co-CEO Dan Cane. “That means the written word matters more than ever.” 

Mr Cane originally envisioned deploying Grammarly only for external-facing customer roles. “I realised this is going to be an internal time saver,” he says. “Once we saw what it could do, that was a game-changer across the organisation.”

Mr Cane has also personally experienced the benefits of Grammarly’s generative AI. As a CEO, he is bombarded with constant requests. Crafting messages to politely decline invitations, for instance, can take hours out of his day. So, he enlists the help of Grammarly, which over time has learned his communication tendencies and voice.

“Even if it’s not one of the few auto-prompts, I can just type out a few bulleted lists,” he says. “Grammarly generates a nice first draft, I tweak it, it checks it, and off it goes.”

Amid all of the anxiety and fears around AI, successes like ModMed’s show that a future is possible where AI enhances our productivity and capacity—without taking anything away.

This is the path to real AI return on investment: communication in context. Better—rather than more. Tools that enhance—not replace.

“Writing is thinking,” Mr Roy-Chowdhury says. “Why wouldn’t you want to go through the process of clarifying your own thought process, clarifying the logical chain of reasoning that leads to a piece of writing? AI can help you write as well as you think, not think for you.”